The importance of graphic design often gets overlooked, when businesses have a lot to focus on. Running the largest hostel in Finland is not a small feat, so it comes with its own challenges.
Creating a unified design language that transcended into posters, signage and social media was vital to more efficiently control foot traffic and to direct customers into utilizing various services provided by the hostel. As guests prepared to experience all that Helsinki had to offer, we wanted to make sure they know some of the best hotspots in town. Creating flyers and other publications elevated guest experiences and boosted satisfaction scores.
I was the Marketing Specialist for CheapSleep between 2016 and 2018, and my design language can still be observed at CheapSleep.